I’ve noticed many blogs have posted their ‘stats’ for the previous 12 months this last few days. WordPress does a clever little report which tells you that if your ‘site visits’ were Big Macs you could have fed the entire population of the world five times over (not the veggies of course – they would have to make do with the McVeggieBurger – sorry ‘VerdictfromtheMrs’).
Anyway, I resisted the idea of doing this retrospective until I took a look at my stats. Stats are a wonderful thing. When you’re sitting there thinking ‘what shall I write a post about?’, take a look at your stats. Let them guide you!
I was very surprised what these data showed me. What was the most popular post? A big creamy cake? No. Well a large chocolate-infused creation then. No, again. Well it had to be a big fat steak-based dish, covered in sauce; nowhere near.
It was duck.
Yes a humble duck. Quack. About this time last year I posted about the creation of crispy duck pancakes with hoisin sauce. I spent about 4 hours cooking it, and I was totally wrecked by the time I ate it (at around 2am). I used a Jamie Oliver recipe to do it and thought nothing of it; and not many people thought much of it either.
But one year on it is by far my most popular post (and I’ve no real idea why). I’ve had 40,000 visits since October 2011 and the ‘Duck’ has got 1,500 of them. And it’s no masterpiece. It’s a duck – covered in Chinese 5 Spice and slathered in a bottle of hoisin sauce. But the stats speak for themselves:
My next best post (‘how to make a roman shield‘) got about 800 views. For the statisticians among you, you’ll notice that the number of visitors increases towards the end of the year. Google certainly helped. Type in ‘crispy peking duck pancakes’ and my little old post comes in Number 4 on their first page (obviously subject to change).
Why? I’ve no real idea. But I do know that since I popped the ‘most viewed posts’ widget on to my blog page, my crispy duck post is always there – so people must see it and click it.
And on my Stats ‘websearch phrases’ box, ‘crispy duck’ related searches are always there.
So what can we derive from this analysis? One thing really – people the world over love crispy peking duck pancakes with hoisin sauce! And no wonder, it’s bloody delicious!!!!
What’s your most visited post, and did it surprise you?