Who remembers the ‘Dotcom Bubble’? When everyone went mad about online.
Back then internet businesses were valued in the millions and billions before they had even started trading. Then someone went ‘Hang on a lastminute.com’ and the whole thing went down the swanny.
Well you could be mistaken for thinking history is repeating itself. Mark Zuckerberg, the head chap at Facebook bought something called ‘Instagram’ for $1 billion.
Instagram – proving you can have your cake and eat it
Instagram is an App you can download onto your iPhone. So I thought ‘I need that App. It must be amazing but I bet it costs a fortune’. I mean the company that made it is worth $1 billion. Not on paper either, but real cash!
So imagine my surprise when it turned out to be free. And imagine my further surprise when I realised that it is a simple little thing that takes a photo and adds a filter to make the photo look older, lighter or darker. Thats it basically.
So how good is it?
Here are a few example of what Instagram can do to your pictures:
The best thing about Instagram is you can take nice clean digital photos and then rough them up a bit to look like you took them with your Dad’s Instamatic or Polaroid back in the 70′s or 80′s. Beer exemplifies this:
How about a nice Tricolore Salad. I took this shot in a London restaurant a while back, but not as far back as the picture on the right might suggest…
Finally I have found an excuse to post this picture of this street entertainer – he just stands there and moves incredibly slowly while everyone else rushes about.
So there you have it – effectively the Instagram App makes ordinary photos look different. And it was sold for $1b, to be shared between 13 staff.
Of course Zuckerburg has a plan – Facebook is grabbing anything that can compete with it. It will lock out the rest of the market by simply making offers that cannot be refused. After all where else can Facebook go? All it is is a glorified messaging service. Blogging on the other hand is social media for people with something to say! So maybe WordPress better watch out….